About
Strategic executive with 18+ years of global experience in e-commerce, corporate strategy, and digital transformation across EMEA and the Americas, adept at driving significant business growth. Proven leader in incubating and scaling billion-euro digital businesses, he consistently delivers high-impact cross-functional initiatives and transforms global organizations. Expert in partnering with C-suite leaders, building high-performing teams, and leveraging data-driven insights to achieve innovative go-to-market success.
Work
Dubai, Dubai, United Arab Emirates
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Summary
Led global e-commerce operations and digital innovation, advising C-suite and driving significant sales growth and operational efficiencies across diverse channels.
Highlights
Orchestrated global e-commerce marketing operations, building a high-performing, multi-disciplinary team across UX, AI, and analytics functions.
Acted as strategic advisor to C-suite, launching a global e-commerce channel program with 100+ partners, achieving double-digit online sales growth.
Incubated AI-based personalization solutions with channel partners, increasing sales by over 20%.
Architected and streamlined direct-to-customer operating model, reducing webshop launch time by >50% and generating multi-million euro cost savings.
Pioneered data and analytics infrastructure to optimize digital shelf performance and measure channel effectiveness across hundreds of webshops.
Paris, Île-de-France, France
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Summary
Spearheaded e-commerce growth across EMEA, scaling the business to over €1 billion and expanding market reach through strategic channel partnerships and operational transformation.
Highlights
Scaled the EMEA e-commerce business from €400 million to over €1 billion within 4 years, demonstrating comprehensive commercial responsibility.
Expanded e-commerce footprint from 10 to 24 countries, localizing go-to-market strategies and transforming operating models.
Built and led a high-performing team of 50+ e-commerce specialists across regional and local country operations.
Introduced new revenue streams through marketplaces (e.g., Amazon) and direct-to-customer models, enhancing market diversification.
Led operating model transformation with executive leadership, resulting in improved operational agility, reduced cost-to-serve, and increased profitability.
Paris, Île-de-France, France
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Summary
Directed business strategy for Schneider Electric's €4 billion Retail Division, transforming go-to-market approaches and driving significant market share and revenue growth.
Highlights
Directed business strategy for Schneider Electric's €4 billion Retail Division, overseeing initiatives that transformed global go-to-market approaches.
Drove increased market share, double-digit revenue growth, and margin improvement by transitioning to a retail business model.
Orchestrated successful strategy rollout and execution across the organization, ensuring adaptability to local markets and fostering accountability.
Managed executive-level strategy reviews directly with the CEO and executive committee, influencing strategic direction.
Spearheaded M&A opportunities, contributing to portfolio expansion and increased market reach.
Paris, Île-de-France, France
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Summary
Consulted internally on strategic assessments and post-acquisition due diligence across global regions, leading multicultural teams to drive business improvements.
Highlights
Led multicultural teams in strategic assessments across diverse regions and business units, providing comprehensive recommendations on cross-selling, pricing, and solution business models.
Conducted post-acquisition due diligence for a €100 million business across Italy, India, and China, ensuring strategic alignment and mitigating risks.
Mexico City, Mexico City, Mexico
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Summary
Provided strategic consulting and led business transformation initiatives for multinational clients across diverse sectors, including financial, healthcare, tech, and retail.
Highlights
Delivered strategic consulting services to multinational clients across financial, healthcare, technology, and retail sectors.
Led multiple business transformation engagements, driving significant operational improvements and strategic alignment for clients.
Education
Skills
Strategic Leadership & Management
Strategic Leadership, C-Suite Collaboration, Executive Advisory, Change Management, Cross-Functional Execution, Team Leadership, Operating Model Transformation, M&A Strategy, Go-to-Market Strategy, Business Strategy, Retail Division Management.
E-commerce & Digital Transformation
E-commerce, Digital Transformation, Scaling Digital Businesses, Marketplace Strategy, Direct-to-Customer (DTC), Digital Shelf Optimization, Webshop Management, Digital Innovation, Channel Programs, Strategic Partnerships.
Marketing & Growth
Growth Marketing, Merchandising, Customer-Centric UX, UX Strategy, Rapid Prototyping, Iterative Optimization, Conversion Rate Optimization, Traffic Growth.
Data & Analytics
AI-based Personalization, Data & Analytics Infrastructure, Performance Measurement, Business Intelligence.
Consulting & Project Management
Strategic Assessments, Due Diligence, Business Transformation, Project Delivery, Cross-Selling, Pricing Strategy, Solution Business Models.